Shades of sunshine illuminated the runways at the SS21 fashion weeks and we're now seeing luscious lemons, acid yellows and bright bumblebee tones hitting the high street.
After much global research and analysis, 'Illuminating' yellow was chosen as one of the two colours of the year for 2021 by the Pantone Colour Institute. The institute's executive director, Leatrice Eiseman, says: “For most people, from the time they were little children, yellow means hope, positivity and something to look forward to. It always offers that uplifting feeling of hopefulness, which is so essential to the human spirit — the skies opening up to a beautiful sunlit day.”
Whomever you are, yellow is invariably linked to sunshine, warmth and hope. We've embraced this natural mood-booster in our SS21 collection. It's time to bring on the sunshine.