February 10, 2021
Eye Candy: A look at this Spring's sweetest colours

Pastels have been popping up in spring for the last few years, but with the last year being as bleak as it's been, these feel-good shades are back and bigger than ever. And very welcome they are too.

Offering some refreshing respite from these literally and metaphorically grey days, pastels are here to inject some fun, nostalgia and softness into our daily lives. 

In discussing the effect of wearing pastels on your mood, fashion psychologist and author of The Psychology of Fashion, Carolyn Mair, PhD, says: "They feel gentle and soothing. We also make this assumption that pastels are psychologically lighter than a navy blue would feel, even though, obviously, that's not the case." 

As with any trend, there's a risk of overdoing things and looking like a cloud of candy floss. Check out these street styles for inspiration on how to wear these buttery shades. And shop our new collection of pastel knits, blouses and tops, designed to lighten and brighten your wardrobe. 

 

Stéphanie Binlich

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