Winter brought with it a lot of navy, khaki and white, and while we love these shades, it's time to get into something more lighthearted. It's time to step into pink.
No longer the preserve of baby grows and nurseries, pink is now considered to be grown-up, chic, and yes, cool. You only need to look at the blush tones found across every influencer's Instagram account, statement decor in boutique hotels, even newly trending kitchen designs to see how pink has infiltrated our lives once again.
And while it can be sweet, fun and friendly, it can also be confident, smart and sassy. Pairing a crisp pink blouse with jeans or high-waisted white trousers makes for an elegant look. A pink coat over a white or neutral outfit speaks of confidence. And jewel-colours such as deep greens, dark reds and navy work marvellously with pink. Be brave, be bold - step into pink.
Our collection embraces pink in every shade - from powder to milkshake to raspberry. Here's our pick of some of our favourite pink pieces to get into this spring.
From prints to pinstripes to block colour, pink on shirts and blouses is a classic look that never goes out of style. Pair yours with jeans, tie-belt trousers or a maxi skirt depending on your mood.
Calie short-sleeved blouse in pink floral £39
Whatever the season, a pink knit is a wardrobe essential. We love soft blush pinks in winter and hot fuschias as the temperature climbs.
Your summer look wouldn't be complete without a gorgeous pink floral dress. Perfect for city days or holidays, embody the sense of fun that summer brings.
Pink works brilliantly for those relaxed days. Add a fun edge to your weekend look with a touch of pink in your tees, accessories and layers.